Loveland Festival's story is more than just music. Founded in 1995, it emerged from a desire to challenge negative views of house music. Marnix Bal, the founder, cleverly disguised the first event as a charity for safe sex education, combining his love of house with a "swim and dance" party. This social responsibility has remained a core value.
Loveland's success led to its expansion in 2005. A separate Loveland Festival emerged, focusing on a broader range of electronic music with impressive lineups. This solidified Loveland's place as a major player in Dutch electronic music.
Another Loveland event, originally called Loveland Queensday, became a national celebration. It marked the Dutch holiday with energetic techno and house music. Reflecting a national shift, the event's name changed to Loveland van Oranje in 2013.
Today, both Loveland Festival and Loveland van Oranje are leaders in the Dutch electronic music scene. They attract world-famous DJs and international audiences, all while staying true to their roots: celebrating music, social impact, and being at the forefront of electronic music culture.
