Loveland Festival's story is more than just music. Founded in 1995, it emerged from a desire to challenge negative views of house music. Marnix Bal, the founder, cleverly disguised the first event as a charity for safe sex education, combining his love of house with a "swim and dance" party. This social responsibility has remained a core value.
Loveland's success led to its expansion in 2005. A separate Loveland Festival emerged, focusing on a broader range of electronic music with impressive lineups. This solidified Loveland's place as a major player in Dutch electronic music.
Another Loveland event, originally called Loveland Queensday, became a national celebration. It marked the Dutch holiday with energetic techno and house music. Reflecting a national shift, the event's name changed to Loveland van Oranje in 2013.
Today, both Loveland Festival and Loveland van Oranje are leaders in the Dutch electronic music scene.
