AFAS Live, located in Amsterdam's south-east district, is a renowned concert hall and multipurpose venue that has become a pivotal part of the city's vibrant music scene. Opened in 2001, the venue was initially known as the Heineken Music Hall, reflecting its sponsorship by the famous Dutch brewery. However, in 2017, the naming rights were acquired by AFAS Software, leading to its current moniker.
AFAS Live is celebrated for its impressive capacity, boasting a maximum of 17,500 attendees for standing concerts and 12,000 for seated events. This makes it one of the largest indoor concert venues in the Netherlands, capable of hosting a wide range of musical genres and performances. From international superstars to rising local talents, the venue has witnessed numerous iconic acts grace its stage, solidifying its reputation as a major destination for live music lovers.
Beyond its musical offerings, AFAS Live also serves as a versatile venue for various events, including conferences, exhibitions, and corporate gatherings. Its adaptable layout, state-of-the-art facilities, and strategic location have made it a popular choice for diverse event organizers.
Over the years, AFAS Live has played a significant role in shaping Amsterdam's cultural landscape, contributing to the city's reputation as a global hub for music and entertainment. Its commitment to delivering high-quality performances, coupled with its dedication to offering a dynamic and engaging experience, has ensured its enduring popularity among both locals and visitors alike.